Our Privacy Policy

1.Data Controller and contact details

Smartex s.r.l., headquartered at Via della Croce Rossa 82, 59100 Prato (PO), Italy (hereinafter also referred to simply as “Smartex”) will collect and process your personal data in connection with the services offered via the website www.smartex.it (hereinafter also referred to simply as the “Website”), to manage your online purchases, to send you our newsletters, for direct marketing purposes via email or telephone.

To know your rights, please visit the section “Rights of the Data Subject” below.

2.When does this policy statement apply?

If you visit the Website, or if you have bought a Smartex product or made contact with our company in any other way, you will find below full details about how we process your personal data.

The use of this website means your acceptance of this Privacy Policy.

3.Purposes and legal basis of the data processing

We will process your personal data:

  • in order to fulfil our contractual obligations and, specifically, to allow you to browse and use the services offered on the Website, regardless of whether or not you are a registered user; provide a response to your replies, which may be automated; calculate estimates if requested; fulfil contracts for this sale or purchase of products or the provision of services; provide you with the necessary assistance in relation to products and services you have bought.
  • to use your personal data for marketing and market research purposes, with your consent, or to involve you in other commercial or promotional campaigns in addition to the sending of newsletters (you can always opt out of these campaigns) relating to other products or services offered by Smartex, possibly in partnership with third parties who will never have access to your data without your specific consent. Any promotional communications we send out may include content related to market research. They may be sent by email, social networks or telephone calls.
  • in accordance with the legitimate interests of Smartex, to analyze and improve the quality of our products and services (e.g. product liability, product recall campaigns, maintenance, quality and originality guarantees etc); to manage insurance risk; to guarantee the quality of customer services; to manage the loss and/or destruction of data and unauthorized access; to manage and internally control our activities; to publish on Smartex channels any images or videos made during public events (promotional events or trade fairs); to carry out statistical analysis on the use of the services and, if necessary, to exercise our right to take legal action. In accordance with our legitimate interests we may also send you promotional communications about similar products or services to those you have bought in the past and/or based on profile information you have supplied us with. You may object to the sending of promotional material, at any time;
  • to comply with any other obligations deriving from the applicable laws or orders made by the authorities, including accounting and tax obligations, and product warranties.

The provision of personal data is always optional, but if it is not provided it may be impossible for us to proceed with certain operations, such as those required for the fulfilment of the contract or to provide services you have requested.

4.The data we process

In the context of your use of the Website and/or your written or telephone communications with us, Smartex will process the following data:

  • Data you provide us with

We will process some of your personal details, including your name, surname, the contact details you have supplied us with or used to communicate with us, such as your email address, postal address or telephone number, and any other personal information you may have supplied us with (profile information given during registration on the Website). In certain cases we may process your credit card details, but only for the time strictly necessary to complete a payment.

  • Browsing data

During their ordinary course of operation, the IT systems and software procedures required to run this Website will acquire certain personal data, the transmission of which is implicit in the use of Internet communication protocols. This information is not collected to be associated with identified data subjects. However, by its very nature, it might allow to identify users through the processing and matching of data held by third parties. This category of data includes the computer IP addresses and domain names of the computers used by users who connect to the Website, as well as the URI addresses (Uniform Resource Identifier) of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file received in reply, the numerical code indicating the status of the reply from the server (successful, error, etc.) and other parameters relating to the user’s operating system and IT system. This data is processed for the purposes of receiving statistical information about the use of the Website and check that it is working correctly. Browsing data may be used to establish liability in the event of any potential computer crimes against the Website.

  • Cookies

Smartex.it, like most other websites, may store or retrieve information on your browser, mostly in the form of 'cookies'.

Below you can find out more about the different cookies we use.

Strictly Necessary Cookies

These cookies are necessary for the website to function properly. They enable you to navigate around the site, search for flights and other services, and make bookings.

Without these cookies we could not provide the services that you come to the site for.

Performance Cookies

These cookies allow us to understand how visitors use our site, so we can measure and improve how the site works. For example they help us to know which pages are the most and least popular. They count things like the number of visitors, how long people spend on the site and how they find it. This lets us know where we are doing well, and where we can improve, as well as making sure the pages load quickly and display properly.

All information these cookies collect is anonymous and not tied to any personal information about you. We use services from Google, Adobe and Marin Software to perform these functions.


These cookies are used to enable us to provide enhanced functionality, and more personal information and features. This includes being able to watch YouTube videos, providing information about certain destinations, and also allowing you to share content through social networks.

These services are mostly provided by third parties. If you have an account, or use the services of these parties on other websites, then they may be able to know that you have visited our sites. The use of data collected through cookies by those third parties is subject to their own privacy policies; therefore we identify these cookies by the parties setting them.

Targeting/Advertising Cookies

These cookies are used to deliver adverts that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

They are placed by our advertising network partners and help to support our investment in the websites – so we can keep our fares as low as possible. They may also be used to show you relevant advertisements on other websites you visit.

The actual cookies they set can change from one moment to the next – so rather than list them here, we identify the companies themselves.

Opting Out of Cookies

If you have any concerns about our use of cookies, you can take action to prevent them being set, including changing your browser settings to block certain types of cookies.

For detailed information on how to do this, look in your browser’s help information, or for an overview of the most common browsers, you can visit:

http://www.cookiepedia.co.uk/index.php?title=How_to_Manage_Cookies or


Advertising companies also enable you to opt-out of receiving targeted advertising, if you would prefer to do so. This does not stop cookies being set, but it does stop these companies using and collecting some data. For more information and opt-out controls, please go to:


5.Recipients of your personal data

Your personal data may be known and processed by:

  • suppliers of Smartex, such as the providers of technology services or financial intermediaries, banks, credit institutions, lenders, operators of centralised information systems (risk registers, anti-fraud centres etc.), insurance companies, consultants and freelancers assisting Smartex with debt recovery or dispute management, individuals providing packaging, shipping and delivery services or managing the sending of post and commercial communications, in the capacity of data processors;
  • the personnel of the above-mentioned providers, for the sole purpose of completing the activities for which your data was collected, in the capacity of data processor.

6.International transfers

When we transfer your data to third parties based outside the EU or in countries that cannot guarantee an adequate level of data protection, we will do so after stipulating appropriate contractual guarantees with the third party provider, based on the Standard Contractual Clauses approved by the European Commission.

7.Period of retention of data

Your personal data will be stored only for the time needed to complete the purpose for which it was collected, and in any case for no more than 10 (ten) years from the date of termination of the contract or from the last date on which you made contact with Smartex (for example the last time you communicated with us or accessed your reserved area), unless it is essential to keep the data for a longer period of time, in accordance with the applicable laws.

8.Rights of the data subject

You have the right to know which personal data is being processed. In particular, you have the right of access, rectification and erasure and the right to portability of data, the right to limit the processing and the right to object to the processing, where the conditions are met. If the data is processed for marketing purposes, or is based on our legitimate interests, you may object to it at any time. For more information about the processing of your personal data, or to exercise your right, you can contact the email address This email address is being protected from spambots. You need JavaScript enabled to view it. or write to us by ordinary post, sending a letter to Smartex s.r.l., Via della Croce Rossa 82, 59100 Prato (PO), Italy.

Below is a brief illustration of your rights in relation to the processing of your personal data.

  • The right of access enables you to obtain confirmation of whether or not Smartex is processing your personal data and if necessary access that data and the related information;
  • The right of rectification allows you to obtain the modification of inaccurate personal details without unjustified delay and, taking into account the purposes of the data processing, to obtain the integration of incomplete data;
  • The right to erasure enables you to obtain the erasure of your data without unjustified delay (e.g. when your personal data is no longer required for the purpose for which it was collected), subject to the exceptions provided for by the applicable laws (e.g. when the retention of your data is necessary in order to comply with legal obligations applicable to the data controller);
  • The right to limit the data processing allows you to limit the processing of your personal data in certain circumstances as provided for by the applicable laws. In such cases Smartex may continue to process your data, but only in certain cases, for example in order to exercise its right of defence and to protect the rights of another natural or legal person;
  • The right to object to data processing allows you, in certain circumstances provided for by the applicable laws, to object to the processing of your personal data unless there are prevailing legitimate reasons, rights or freedoms that would allow Smartex to continue to process the data.

If there are reasons connected to your specific situation, you may object to the processing of your personal data at any time if it is based on a legitimate interest of Smartex or of a third party. In such cases, Smartex will no longer process the data unless there are other legitimate reasons to proceed with the processing.

At any time you may complain to the Data Protection Authority if you consider that you have not obtained a satisfactory response from Smartex in relation to your rights or if you consider that they have been violated.